I had my first home computer when I was six years old.
That was in 1980. It was a Commodore 64, and I mostly used it to play a game called Zork. From that machine, through the Apple II, to various Epson, IBM and other brands of personal computer, I played with them, wrote on them, had fun with them and became familiar with the technologies that would characterize this modern computer age.
I watched the birth of the Internet. I sent my first email in 1994, and was on fast Internet by 1996 because I was working in media. Though many radio companies were shockingly oblivious about what to do in order to prevent the Internet from disrupting them, I was fortunate enough to have a T1 line in my studio starting in the 1990’s so that I could explore the Internet’s possibilities pretty much from day one. If it weren’t for my early access to high speed connections, I might not have been so enthusiastic about exploring. Remember dial up? Waiting for scores of minutes for the simplest pages to load? I was lucky enough to have a fast connection which encouraged me to explore this new world of communications.
I spent time in the world’s first chat rooms. I had a MySpace profile. I solved problems through forums and found answers on early blogs.
Not only that, but my degree from the Pennsylvania State University is in Telecommunications. This is a nationally respected college, and it prepared me to think critically about the effects, use and employment of communications in our modern world.
From 1996 until 2016, I was a radio personality. An Internet presence was key, and I began to understand the power of the blank canvas of this new communication tool. It wasn’t just text. It wasn’t just audio. It wasn’t just pictures. It wasn’t just video. It was all of them. There was nothing that I couldn’t communicate with a medium that could weave any of these methods of expression together. Still, the early days of the Internet presented some limitations.
Then, in 2009, something very interesting happened to me. The company I was working for, like all other radio companies at that time, was struggling to survive. The global recession hit businesses hard, and advertising was one of the first line items to be eliminated from many companies’ budgets. However, my specific cluster of stations had a great stroke of luck when we were acquired by a brand new company called Townsquare Media.
“In 2015, we delivered net revenue growth of 18%, driven by growth across all segments,” commented Steven Price, Chairman and Chief Executive Officer of Townsquare. “In addition, we further diversified our business, with approximately half of revenue now derived from sources other than the sale of terrestrial radio advertising.”
Townsquare Media was started by Steven Price. He is a true visionary and a genius of a businessman. He introduced me to the concept of Multiple Platform Communications. This is where all of the years I spent as a broadcaster, writer, stage performer, public speaker, videographer and computer enthusiast came together.
What Mr. Price realized is that though the Internet is the most powerful communication technology we have ever seen, it is weak compared to the power of being in the room with someone. Face to face remains the most powerful medium of connection. That has not changed and probably will not change regardless of the massive advances in technology that we are bound to see in the coming decades.
Second in line to being face to face with someone is having your face in their face via video. After that, audio and pictures are the most effective. These are followed by text, and so on.
The key thing that I learned, and learned intimately, from Townsquare Media is that the best way to really communicate with an audience is through ALL of the mediums that we have at our disposal. A MULTIPLE platform message is a message that is sure to be heard and understood by many people, because it touches them on one or several levels.
I’m a published author, so I know how to write. I’ve created documentary videos, with tens of thousands of views of my work, so I understand how to produce video. I’ve created thousands of advertisements for professional corporate clients of the radio stations, so I get how to craft concise messaging with calls to action in mind. I’ve produced over 3,000 blog posts and tens of thousands of social media posts. And I was trained to do all of it, so I’m not shooting blind into the dark. I’ve created large pieces of the Internet on a professional level since the Internet started, so I understand the power that it holds, and I comprehend how to use it to our highest purpose in selling your home, or finding your home.
From the base of one on one communication, to brief social media posts, to extensive blogs, to books and articles, to podcasts and broadcasts, I am a Great Communicator, and that is what allows me to serve my clientele so effectively in the world of Colorado real estate.
Whether it is advertising your property for sale to the masses, explaining the benefits of purchasing your property to potential buyers in person, creating video to bring the value of your property for sale to life, or writing about it in the descriptions we use in our local multiple listing service, my communication abilities are the greatest asset I bring to the sale or purchase of your property.YES! Have Paul send me a FREE CUSTOM REPORT on my Real Estate Situation!